Personal Branding Podcast

Entertainers Seek Likes. Entrepreneurs Seek Leads. Have you ever posted something online and received thousands of likes but saw no real business growth? In today’s digital world, it’s easy to get caught up in the numbers—likes, views, and shares. However, if you’re serious about building a brand or growing a business, you must focus on the right metrics. The Fundamental Difference Entertainers crave likes. Entrepreneurs crave leads. Entertainers go after likes. Entrepreneurs go after leads. This distinction is so critical for one’s success in the digital ecosystem. If you position yourself as someone who simply follows the trends, chasing followers and social media virality without a solid plan to monetize your efforts, you may miss the essence of doing business in this digital age. Positioning Yourself for Growth You need to decide: Are you merely entertaining people for likes, or are you strategically positioning yourself to generate leads? Having a post go viral with thousands of likes means little