Marketing School | Digital Marketing | Online Marketing

In episode #597, Eric and Neil discuss how you should market an ICO. Tune in to hear tips on how to approach marketing this new industry. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Market an ICO [00:33] An ICO is an “Initial Coin Offering”. [00:36] A lot of people are releasing cryptocurrencies. [01:03] If you are a marketing agency, when working with an ICO, you have to “cover your ass”. [01:55] Some of the ICO’s have bad websites. [02:21] They’re using bad animations and insider lingo that doesn’t help to further their business. [02:40] You will do much better if you don’t use insider lingo and instead create a simplistic video explaining your product and its value. [03:10] Keep it simple! [03:17] ICO are now maxing out their Telegram groups (which means they have more than 75,000 people in that group). [03:45] One way to grow your telegram group is to blast your email list. Eric did this when working with Polygram. [04:00] The first email drove people to the Telegram group. [04: