Marketing School | Digital Marketing | Online Marketing

In episode #599, Eric and Neil discuss how you can run a virtual marketing team. Tune in for tips on how to manage remote workers. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How To Run A Virtual Marketing Team [00:33] Neil was listening to Masters of Scale and the CEO of Zoom was talking about how 50% of their talent are remote workers. [01:05] Eric hires people from all over and they work remotely. [01:17] He does it not because remote workers are cheaper (they aren’t), but because they are talented. [01:45] Eric and Neil have been tapping into the virtual market for 10-15 years. [02:07] When running a virtual team, people have to specialize. [02:31] Neil finds that communication is better when everyone is on site. [03:10] 1:1 meetings are key for direct reports. [04:17] When you want people to perform their best, give them KPIs and other marks to hit; goal-setting is key. [05:40] Eric’s team uses Bonusly, which allows you to award points to people, which then translate to online dollars. I