Marketing School | Digital Marketing | Online Marketing

In episode #623, Eric and Neil discuss how you can stay top of mind. Tune in to hear what you should be doing to remain popular. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here's A Unique Way To Keep Your Brand Top Of Mind [00:38] If you look at Drift, every time they launch a new feature, they always have a lot of fanfare and masquerade it as a product launch. [01:26] In 2017, Neil bought UberSuggest and relaunched it as a free tool in 2018. [01:45] He used Product Hunt to promote it. [02:15] Neil publishes to his blog 7 days a week! [02:32] You have to be relentless in order to stay top of mind. Tom Brady is a great example of relentlessness. [03:00] There is no one specific thing you can do to stay popular, but rather you have to try everything. [03:42] The rule of 7: someone has to see something 7 times before they convert. [04:10] By putting yourself out there, eventually, you will become top of mind. [04:51] Zoom doesn’t run a lot of ads, but they have billboards everywhere in San Fran