Marketing School | Digital Marketing | Online Marketing

In episode #628, Eric and Neil have a 6-ish minute chat about planning for the long-term. Tune in to hear why you should always focus on long-term goals and solutions. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 6 Minutes For the Next 60 Years of Your Entrepreneurial Journey [00:36] When you think about starting a business, most people think about “what problem should I solve?” [00:54] But you should also ask “will this problem that I’m solving still be relevant in the ensuing years?” [01:08] You don’t want to have to create a new business every few years. [01:30] Eric thinks Singlegrain will still be around in 20 years, but that it will have to evolve. [02:10] Five years into his business, Eric believes he still has a long way to go. [02:36] If you come up with a short-sighted solution, then you will have to start a new business every few years. It is easier to grow a business than it is to start one. [03:00] Elon Musk has a long-term plan to work towards getting people on Mars. [04:07] Often