Marketing School | Digital Marketing | Online Marketing

In episode #629, Eric and Neil Discuss how to get started in SEO. Tune in to hear what’s changed and how you can get a successful start doing SEO. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Start in SEO [00:45] The biggest thing that Eric and Neil are seeing right now is that the path to success has changed. [01:18] If you spend a year practicing SEO on your own website, that’s no longer the way to go. [01:35] You should practice on someone else’s older website. [01:52] Hit up a ton of people offering your services for free. [02:00] It’s easier to grow a business than it is to start one. [02:25] During a TED Talk Eric saw, a Harvard Professor outlined the three elements of trust: authenticity, empathy, and logic. [02:45] When you develop your skills for free, you will eventually earn clients. [03:14] You will probably have to email 15-17 people before you get a solid “yes” when it comes to offering your services for free. [03:40] Make sure that the person to whom you offer your servic