Marketing School | Digital Marketing | Online Marketing

In episode #636, Eric and Neil discuss whether it is worth spending money on blog posts. Tune in to hear where your money should be going. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is It Worth Spending $200 Per Blog Post? [00:33] Yes, it is worth the money! [00:45] The cost per blog depends on the industry. [00:50] It’s not about how much you pay, but rather if it is on the right topic, using the right keywords, etc. [01:05] You can’t be pushing or schilling in the post, it needs to educate. [01;20] Neil writes long-form blog posts. [01:40] It costs him well over $200 per blog post. [02:05] Start with a strong foundation and build from there (videos, webinars, facebook ads). [02:23] Singlegrain went from 4000 visitors per month to over 100,000 by using this strategy. [03:15] Every quarter, open up a tool like AHREFS, see the keywords for which you rank well and improve upon them or replicate that content. [04:01] Once you build a strong blog foundation, you can expand into other areas of m