Marketing School | Digital Marketing | Online Marketing

In episode #638, Eric and Neil discuss why the small things can make a big difference. Tune in to hear how many different facets go into creating a successful business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Small Things Make The Biggest Difference [00:36] At a past job, Eric took the footer links on the homepage and added more that said “Learn Web Design” and “Learn Web Development”. These small changes helped to improve the domain authority. [01:23] The Dropbox referral program isn’t what made their company, even though it helped. [01:35] Their explainer video was also a small thing that helped make a difference without making the only difference. [02:00] Dropbox offered a lot of little things to help create the powerhouse they are today. [02:15] It’s never just one thing, but rather a lot of little things that make up a successful company. [02:45] It’s like a video game: you are constantly leveling up. [03:38] Think about building things up, but remember not to do it in isolation. [04