Marketing School | Digital Marketing | Online Marketing

In episode #640, Eric and Neil discuss the marketing tactic you need to master this year. Tune in to hear what one tactic you should be leveraging. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Marketing Tactic You Must Master in 2018 [00:33] Surprise: it’s branding! [00:49] Neil recently performed a survey to discover what causes people to engage with his brand. [00:57] He made sure it was an open-ended survey. [01:05] The answers were either that they saw him at a conference or watched his videos. [01:55] The reason Eric and Neil simulcast their podcasts on video is because people enjoy and engage with the videos more. [02:14] Even though it costs more upfront, it will pay off financially in the long run. [03:00] The market is very fragmented right now; the way people market and engage with content varies. [03:38] Make sure that you spread your content across the many different social media platforms, because you will reach different people on each one. [04:35] There are a lot of websites