Marketing School | Digital Marketing | Online Marketing

In episode #650, Eric and Neil discuss how often you should be running experiments. Tune in to hear when, why, and how you should be running experiments. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Often Should You Run Experiments? [00:39] Eric thinks you should be running experiments every single week. [00:55] For Eric’s site, they run experiments on the site itself and the business. [01:05] They use North Star to run these experiments and Eric loves the Leaderboard function. [01:45] The more experiments you run, the better off you are. [01:52] However, it’s hard to run experiments when you don’t have enough traffic. [02:04] Once you get enough conversion points (500 per month), you can run 1-2 experiments per month because you will be able to see micro and macro conversions. [02:28] A micro conversion could be someone going to your checkout page. [02:36] A macro conversion could be more sales in general. [03:00] If you’re a small business, it’s ok to track micro conversions only. [03: