Marketing School | Digital Marketing | Online Marketing

In episode #651, Eric and Neil discuss how you can fix your declining traffic. Tune in to hear how you can fix problems with your SEO. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: When SEO Goes Wrong How to Fix Your Declining Search Traffic [00:54] When you haven’t changed anything and traffic declines, it could be the link algorithm, your content is outdated, or user experience isn’t that good. [01:22] Read Search Engine Journal, Search Engine Land, Search Engine Roundtable to see if you’re up to date on algorithms and changes to sites. [01:50] Use SEMRush and Moz to see indicators of change. [02:25] Look for correlation across the board. [02:38] Rusty Bricks looks for chatter on forums to see what problems arise for traffic. [02:55] It’s important to have quantitative and qualitative data. [03:00] Wicked Fire and Blackhatworld are good resources. [03:30] When traffic dropped for Neil, they ran experiments and tracked everything. [04:10] Make sure you are diversifying. [04:30] Don’t put all