Marketing School | Digital Marketing | Online Marketing

In episode #653, Eric and Neil talk about the simple hack that will help you get more valuable leads. Tune in to hear how you can up your conversion rate. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: One Simple Hack That'll Make Your Leads More Valuable [00:33] Lead scoring is getting more details, a number, or ratio on your leads. [00:46] The issue is, your sales team will talk to leads that they may not close and the closing ratios will go down. [01:09] You want to give your sales team leads that they can close. [01:29] Hubspot will lead-score for you. [01:45] Neil lead scores by using a customer’s URL and how much traffic they think you get (SEMRush and Alexa help with this). [02:00] Neil and his team look at so many facets of a client’s background that will help them understand whether they will be a good lead (country, spending habits, job title, etc.) [02:28] Eric loves using ClearBit to do some of this work. [02:57] From there, you can use MadKudu will look at all the actions people tak