Marketing School | Digital Marketing | Online Marketing

In episode #658, Eric and Neil discuss how you can be creative when you are not a creative-minded person. Tune in to hear where you can find inspiration. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Be Creative When You're Not Creative [00:34] At a retreat in Cabo San Lucas, Eric met a man who makes commercials for companies like Burger King. [00:50] His tip about creativity was zig when everyone else zags. [01:15] If a customer requests something, see if turning their approach on its head would be more effective. [01:50] If everyone is moving away from Snapchat, you should go towards it. [02:05] See what your competition is doing and see if you can build on what they are doing or flip their ideas. [02:32] Blogs and podcasts are more popular than ever. [02:49] Listen to Growth Everywhere and use the strategies that others have used to grow their businesses. [03:04] Take creative ideas that worked for others and run experiments using these techniques. [03:24] If an approach is working fo