Marketing School | Digital Marketing | Online Marketing

In episode #660, Eric and Neil discuss how often you need to blog. Tune in to hear how often you should be blogging and why it matters. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Often Do You Really Need to Blog [00:35] Some people say quality, others say quantity. [00:48] Hubspot has a $4 Billion market cap. [01:02] They also get 6 million visitors per month. [01:26] From a traffic perspective, you want to blog as much as possible. [01:33] This means 4-10 times per day! [01:36] Look at how many posts Business Insider, HuffPo, Mashable, and Buzzfeed generate each day. [01:46] Quantity is key if you just want traffic. [02:00] Neil posts once per day. [02:30] HuffPo has a contributor network. The more contributors, the more content. They are playing a numbers game. [02:56] Neil’s site is more balanced, because the quality is much higher than sites that publish a bunch of stories each day. [03:38] You absolutely must be consistent. [03:55] Neil likes blogging frequently, but also makes s