Marketing School | Digital Marketing | Online Marketing

In episode #661, Eric and Neil discuss whether you should ever change your company’s name. Tune in to find out if they think this is a fatal error or a smart move. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Ever Change Your Company Name? [00:35] Moz was formally SEOMoz, but they went through a process where they had to change domains. [00:57] When you change domains, you lose 5-10% of your link juice. [01:10] Moz wrote a blog post about their name change and how it affected the company. [01:20] If you are going to make the change, make sure that you have your SEO bases covered. [01:28] You could potentially lose traffic and revenue. [01:31] If you change the name of your company/domain, you will need a 301 Redirect for the homepage and all the internal pages. [01:50] The main reason to change your name is if the name keeps you pigeon-holed. [02:06] If you have a ton of negative press you can’t fix, it’s a good idea to change your company’s name. [02:10] Comcast had a lot of bad p