Marketing School | Digital Marketing | Online Marketing

In episode #662, Eric and Neil discuss what old brands can teach you about marketing. Tune in to hear how classic brands stay relevant. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What The Oldest Brand in The World Can Teach You About Marketing [00:35] Stella Artois is the oldest brand in the world. [01:00] The old brands last because they are boring. They repeat their marketing over and over. [01:15] It’s also key that they are a great product. [01:30] Stella and other older brands take pride in creating a good product. [01:45] They also try to stay relevant. [02:00] Their ads are prevalent and they attempt to stay top-of-mind. [02:40] Old brands do well when they adapt to fit with trends. [03:31] Stella made special cans for the Cannes Film Festival. [03:54] Someone told Neil that Stella Artois is considered “crappy”. Here in the U.S., it has a different reputation. [04:11] Perception is everything. [04:30] Influencers are important to hyping up your product. [04:49] That’s all for today