Marketing School | Digital Marketing | Online Marketing

In episode #663, Eric and Neil discuss why your traffic is going to tank. Tune in to hear how you should deal with this problem. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Your Traffic Is Going to Tank and You Won't be Able to Fix It [00:52] A lot of paid advertisers change their algorithms, so you can’t control your output. [01:13] There will inevitably be a time in your business when traffic declines. [01:20] Not everything is in your control. Just accept it and diversify your traffic sources. [01:45] An omnichannel approach will help you maintain your traffic. [02:00] The easiest channels to go after are: content marketing, paid ads, social sharing, link building, and building an email list. [03:00] There are a ton of channels. Experiment and see what works. [03:30] Eric’s team uses Northstar from Growth Hackers. [03:39] It’s a project management tool that helps you be more methodical. [04:22] Cross-posting video content is helpful and gets you organic traffic. [04:45] Remember to re-tar