Marketing School | Digital Marketing | Online Marketing

In episode #664, Eric and Neil discuss a simple way to increase your time on site. Tune in to hear what you can do to give users a great experience. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic:  A Stupidly Simple Way to Increase Your Time on Site by 19% [00:35] Time on site meaning, time visitors spend on your site. [00:41] If you can increase the time spent on your site, Google will see this and up your ranking. [00:50] If you have a high time on site, you're less likely to get hit by the Google Panda Update. [00:56] The panda update is all about measuring quality. [01:30] If your time on site is low, it’s a negative signal. [01:50] You want to deliver a good experience. [01:53] Amazon recently came out with a product called Amazon Polly. [01:57] Amazon Polly takes your text and converts it into an audio file. [02:14] Using this increased Eric and Neil’s dwell time by 19%. [02:25] Use the Polly WordPress plugin. [02:50] Make sure you add videos to your blog posts! [03:04] This has increase