Your Stories Dont Define You, How You Tell Them Will

372 The Art of Storytelling: Connection Over Persuasion, One Relationship At A Time   Time makes a folktale of the storyteller, and yet even hundreds if not thousands of years later, the stories that mattered -that we connect with- endure. To tell a story effectively means you need to connect with the person who is listening to you.  In today’s episode Sarah Elkins and Jeff Ikler discuss the importance of genuine connection over persuasion in the art of storytelling, and how it is far more meaningful to build a bridge between one another, rather than forcing them to choose one side of the river.   Highlights What is something you can do to further your goals that relies on your strengths and your toolsets?  Who inspired you recently to continue your work?  What stories are you carrying with you? And what do you have that reminds you of that story?    Quotes “Everybody was being vulnerable, they were telling deeply personal stories and it was like they were letting us in before we had really been intro