B&h Photography Podcast

Photographers often react instinctively against artificial intelligence, typically focusing on controversial generative AI. Meanwhile, a different branch of AI technology—machine learning systems—has been making remarkable progress helping photographers manage overwhelming image workflows under tight deadlines.   In today's show, we explore this trending topic in a discussion with Justin Benson and Sam Hurd, both accomplished wedding photographers and tech entrepreneurs.   Justin begins by clarifying the distinction between machine learning and generative AI before taking us behind the scenes of Aftershoot, the workflow tool he co-founded. He highlights the key advantages of culling and editing images locally rather than using cloud-based alternatives.   We also explore the question of trusting automated workflows and discuss how aesthetics factor in, particularly since machine learning systems adapt to a photographer's culling and editing preferences over time.   Our conversation naturally addresses the ethi