Skift Airline Weekly Lounge

In this episode of the Airline Weekly Lounge, host Gordon Smith, along with guests Jay Shabbat and Meghna Maharishi, discuss the significant strategic changes at Southwest Airlines. The conversation covers the airline's decision to implement bag fees, the introduction of a basic economy fare, and the overall impact of these changes on the brand and customer loyalty. The discussion also touches on the competitive landscape of the airline industry, market reactions, and potential implications for mergers and acquisitions. The episode concludes with reflections on the historical context of these changes and what they mean for the future of Southwest Airlines. Takeaways Southwest Airlines is undergoing a radical strategic change. The elimination of the free bag policy marks a significant shift. Elliott Management's influence is evident in Southwest's new policies. The introduction of a basic economy fare aligns Southwest with industry norms. Market reactions to Southwest's changes have been mixed but gener