Word Of Mom Radio

The Strategic Timing of Paid Ads: 3 Critical Signs Your Service-Based Business is Ready to Invest In this value-packed episode, digital marketing expert Sophie Zollmann pulls back the curtain on one of the most pressing questions successful service providers face: When is the right time to invest in paid advertising? Drawing from 20 years of digital marketing expertise, Sophie breaks down the three essential indicators that signal your business is truly ready for paid advertising success. Sophie dives deep into what it means to have specific, measurable goals for your paid advertising campaigns, moving beyond vague objectives to concrete, trackable targets. She explains why precise goal-setting is the foundation of any successful paid advertising strategy and how it directly impacts your return on investment. This episode is essential listening for service providers who want to make informed decisions about their marketing investments and avoid costly mistakes in their paid advertising journey. Sophie brin