Word Of Mom Radio

Ready to find out what your marketing data's been trying to tell you? Here's the thing - your past performance has some pretty amazing secrets to share about your future success. You just need to know where to look. Sophie is breaking down how to transform your marketing by getting real about what your metrics actually mean. Not just those surface-level numbers everyone talks about, but the real story of how your marketing performs across all your channels. We're getting into the good stuff - like figuring out which parts of your marketing are actually driving results (not just looking good on paper). Plus, you'll learn how to spot those telling patterns in your data that signal what's coming next, so you can make smart moves before you need to. Let's move past the basic stuff and talk about what modern marketing really needs - understanding how all your channels work together, tracking results accurately, and being smart about where you put your marketing dollars. Whether you're fine-tuning what you've got