Service Design Show

When advice goes wrong...My daughter is an avid soccer player.On a recent cold and dark Saturday morning, I was standing on the sideline cheering her on at a match - the priceless perks of being a dad.At some point, the opposing team coach was shouting to their players, "You need to defend better!" And all I could think to myself at that moment was, "That's terrible advice." Not because they were defending well - rather the opposite. But, I mean, "defend better" - would you know what you're supposed to do? Should I press higher, get closer to the attacker, make more forward runs? This type of advice often just leads to more confusion and coordination problems.Now, in design, we also get this type of well-intended but counter-productive advice all too often.Want a classic example? How about "designers need to understand business"? No sh*t Sherlock.We hear this ALL the time.Very rarely does someone go beyond the surface and get specific about what "understand