Cfo Thought Leader

Kevin Rhodes recalls one of the earliest lessons in his finance career. “I wanted to understand the business,” he tells us, describing his decision to ride along with a Waste Management truck crew. Clipboard in hand, he meticulously recorded stop distances, tonnage collected, and time spent at each location. By the end of the week, he had compiled a customer-by-customer profitability analysis. The results were clear—routes with clustered stops were highly profitable, while distant, scattered pickups drained resources. When he shared his findings, leadership encouraged him to gather more data. The insights led to an initiative that incentivized sales teams to densify routes, improving efficiency and making Rhodes’s business unit one of the most profitable in the region. The approach became a company-wide standard.This hands-on, data-driven mindset has shaped Rhodes’s leadership across multiple CFO roles. After earning his MBA at Babson College—while working full-time and supporting a growing family—he stepped