Future Of Agriculture

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstatesToday’s special episode is what I like to call a spotlight. Instead of our normal format of a 40 minute long form interview, it’s just a short peak into something interesting. The topics for these spotlights are determined in collaboration with our quarterly presenting sponsor, which this quarter is Case IH. If you listened to our last spotlight with Dan Klein about a month ago, you already know that this quarter Case IH has given me access to some of their people to learn more about what goes into developing the tractors and equipment that farmers use every day. These spotlight segments are usually farmers, and it just so happens that’s also the case here, Chris Dempsey, like Dan Klein is not only a Case IH employee, but a farmer himself. Today’s episode builds upon what Dan shared about how Case IH stays systematically customer-focused through their Customer Driven Product Design. Chris is