Future Of Agriculture

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstatesSubscribe to Janette Barnard's Prime Future Newsletter: https://primefuture.substack.com/Connect with Ian Lahiffe on LinkedIn: https://www.linkedin.com/in/ian-lahiffe-25165b1a/ If you had to make a shortlist of the key drivers of the global agricultural commodity trade over the past 30 years, one of the top drivers would most certainly be China. " The Chinese livestock industry and how Chinese consumers choose their protein has a direct impact on global agriculture. China's obviously the world's largest importer of dairy, largest importer of beef, largest importer of soy, largest importer of corn." - Ian LahiffeIan Lahiffe has been living and working in China for nearly 14 years. He joins Janette Barnard on today’s episode to help us better understand the Chinese market, and even more importantly, unpack some important changes that impact global agriculture.  "There's two trends that I