Sales Gravy: Jeb Blount

In sales - especially in product knowledge training - we’re taught from day one how to pitch, how to present, and how to overcome objections. We rehearse our spiels, memorize talking points, and perfect our scripts.  But too often we forget one of the most basic truths in sales: The more you listen, the more you learn. And the more you learn, the faster and easier it is to close a deal. Silence — shutting up and listening — is your secret weapon.  Yes, you need to speak confidently about the value you bring to the table, and you need to be clear when you’re asking for the deal. But the words that actually sway a prospect don’t come from you — they come from them.  Prospects convince themselves to buy. Your job is to guide the conversation in such a way that they articulate the problems they’re trying to solve, the goals they want to achieve, and the obstacles blocking their path. When you can get them to articulate those issues in their own words, you close deals.    https://www.youtube.com/watch?v=ovBdh