Boutique Chat

Struggling to find and keep great employees? You’re not alone. In this episode, we’re diving into the biggest challenges boutique owners face when it comes to hiring, motivating, and retaining staff. We’ll break down the two types of employees you have—rocks and rock stars—and how to create a balanced team that thrives. Melodie van der Baan, co-founder and CEO of Max Retail, shares her proven strategies for understanding employee strengths, rewarding loyalty, and fostering growth within your boutique team. Whether you have employees who love selling, organizing inventory, or dream of climbing the fashion industry ladder, this episode will help you structure your team for long-term success. What You’ll Learn in This Episode: The difference between rocks (your steady, reliable team members) and rock stars (high achievers who thrive on challenge) How to identify employee strengths and assign roles that align with their skills Why it’s okay if rock stars eventually move on—and how to maximize their time with you