Scaling Up Business Podcast

How did Eugene Tutunikov grow SwissWatchExpo from a local storefront to a $90M+ e-commerce business?In this episode, Bill talks with the CEO of SwissWatchExpo, a retailer of certified authentic luxury Swiss watches, about how he scaled his family business. Eugene shares insights on the importance of timing, customer experience, and focusing on sustainable growth. The conversation dives into lessons learned from pivoting careers, working with family, and navigating market disruptions.Eugene Tutunikov (pronounced “Too-Too-Nikoff”) is a former Wall Street pro who traded spreadsheets for Swiss watches. Topics explored in this episode: - The pivotal role of timing in scaling a luxury e-commerce business.- Offering a personalized, video-based shopping experience.- Building trust through in-house authentication and servicing of watches.- Why compounding growth is more sustainable than hyper-growth.- The impact of super-fake watches on the luxury market and how SwissWatchExpo counters it.- Why focusing on o