Taste Radio

Like the effervescent bubbles in her sparkling wine, Emily Heintz believes that true quality always rises to the top. Emily is the visionary behind Sèchey, a dynamic platform that includes a luxury dealcoholized wine brand, a dry bottle shop in South Carolina, and a thriving DTC business offering a wide range of alcohol analogs. Sèchey also curated Target’s non-alcoholic adult beverage set, bringing elevated options to the mass retailer’s shelves. Sèchey’s strategic direction and impressive momentum caught the attention of InvestBev, a private equity firm specializing in adult beverages. In August, InvestBev made an undisclosed investment in the company, with founder Brian Rosen praising Sèchey for having “gotten farther with less than anyone else we’ve seen.” In this episode, Emily joins us for a dive deep into her vision for Sèchey and the journey of building the brand. Framed around a series of true or false questions, Emily discusses the key factors driving the growth of the non-alcoholic beverage categor