Future Of Agriculture

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstatesJ.R. Simplot: A billion the hard way by Louie AtteberySimplot company website“During World War II, Jack Simplot’s plants produced thirty-three million pounds of dehydrated potatoes and five million pounds of dehydrated onion to fuel America’s fighting men and women. In the 1960s, he helped McDonald’s chief Ray Kroc turn the french fry into a national staple. In the 1980s, the Idaho farm boy with the eighth grade education played a major role in making the personal computer a household word. And as a new century begins, the company and the man show little sign of resting on the laurels.”That is from the book J.R. Simplot: A Billion the Hard Way by Louie Attebery which tells the incredible life story of J.R. Simplot, more commonly known as Jack Simplot. Today Simplot is a household name for those of us in agribusiness. The diversified global company has business interests in farming, ranching