Sales Gravy: Jeb Blount

The Cold Truth About Cold Calling (Money Monday)

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Synopsis

A few weeks back, I was delivering a Fanatical Prospecting Bootcamp to a group of sales reps - all in their 20s.  They had been assigned to me because their boss was tired of listening to their excuses about why they weren’t consistently picking up the phone and prospecting.  When he brought me in, he said matter of factly: “They won’t pay any attention to me, but before I start firing people, I’m hoping you can get through to them.” The reps didn’t want to be there. It was a hostile audience from the start.  Just as I kicked off the training, one of the reps challenged me with, “Your book Fanatical Prospecting was written a long time ago. Is it even relevant anymore?” His sneering words were more of a statement than a question.  Cold Calling is Old School Distraction Like many reluctant prospectors, he wanted to engage in a distracting argument over whether or not outbound telephone prospecting (a.k.a cold calling) was old school. He wanted validation that his avoidance of prospecting was OK, and to make