Adexchanger
Brands, It’s Time To Test Those Alt IDs
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:40:57
- More information
Informações:
Synopsis
Agencies now have more breathing room to think carefully and be strategic about signal loss solutions, because signal loss isn’t just a third-party cookie thing, says Sisi Zhang, chief data and analytics officer at Razorfish. Specifically, she says, brands need to spend more time testing alternative identifiers.
