Future Of Agriculture

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstatesOcean Mist Farms: https://www.oceanmist.com/Today’s episode features Mark Munger of Ocean Mist Farms in Castroville, California in the Salinas Valley. Mark shares a story that I think is very relevant to a lot of agriculture production today, all over the world. Although they’ve grown a great business to produce consistent, high quality, affordable, safe, nutritious commodities, they still face challenges. Rising costs, regulations, competition, and consumers whose expectations for convenience have gone up dramatically. These headwinds have propelled the company in the direction of innovation, and Mark is going to share that with us today. For background, Mark Munger is the director of marketing at Ocean Mist Farms, where he has been for the last 2 ½ years. But Mark is definitely not new to the industry - he has worked in fresh produce for almost 40 years, including positions at the Pro