Red Velvet Media ®

Bruce Pavitt was born 1959 in Chicago IL. At the age of nine, he sold Christmas cards door-to-door in the summer heat, earning enough money to buy his first record player, and soon after, his first record (“Revolution” by the Beatles). A lifelong passion for music brought him to the Evergreen state college in Olympia, WA, in 1979, where he spent time as a DJ at KAOS-FM. Soon after, he started his own zine named SUB POP, which reviewed hard-to-find independent rock recordings. In 1983 Bruce moved to Seattle, where he started the SUB POP indie music column for the Rocket magazine, hosted a SUB POP radio show on KCMU-FM, was a DJ at the infamous Metropolis all ages club, as well as the Vogue and Re-Bar.In 1984, he co-founded Fallout Records, the first indie rock record store in Seattle’s Capitol Hill neighborhood. In 1986 he launched the SUB POP record label with the release of a compilation album: SUB POP 100, featuring NY’s Sonic Youth and Seattle’s U-Men. In 1988, along with business partner Jonathan Poneman,