Keen On

In an era where even toothpaste shopping can trigger an existential crisis, intellectual historian Sophia Rosenfeld explore how we became both imprisoned and freed by endless options. Her new book The Age of Choice traces our evolution from a world where nobility bragged about not having any choices to one where choice itself has become our modern religion. From voting booths to gender identity, from Amazon's infinite scroll to dating apps' endless swipes, Rosenfeld reveals how "freedom of choice" conquered modern life - and why having too many options might be making us less free than we’d like to think.Here are the 5 KEEN ON takeaways from our conversation with Rosenfeld:* Choice wasn't always central to freedom: Historically, especially among nobility, freedom was associated with not having to make choices. The modern equation of freedom with endless choice is a relatively recent development that emerged alongside consumer capitalism and democracy.* The transformation of choice from moral to preferential: