Side Hustle Pro: Women Entrepreneurs | Black Women Business Owners | Solopreneurs

447: Harlem’s Fashion Row CEO Shares Her Secret To Sponsorship w/ Brandice Daniel

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Synopsis

This week in the guest chair we have a returning guest Brandice Daniel, founder and CEO of Harlem’s Fashion Row. Brandice launched Harlem’s Fashion Row to bridge the gap between multicultural fashion designers and major fashion brands. From producing top-tier runway events to groundbreaking collaborations—such as her famous partnership with Nike and LeBron James—Brandice ensures Black and Brown designers receive the visibility, mentorship, and retail opportunities they deserve. Growing her business has made Brandice a sponsor and brand partnership expert, and gave me a masterclass for my own sponsorship journey.In this episode she shares:Her road to becoming a household name and partnering with huge names like Nike, LVMH, and GapHow to transition your business from relying on event sponsorships to forming robust partnerships that provide a more stable revenue flowHow she expanded her mission by founding ICON 360, a nonprofit that has raised over $2 millionHighlights include: 00:00 Intro02:05 The evo