Personal Branding Podcast

Can brands be silent? Some think they must be loud and everywhere to make an impact. Today, let’s explore “The Rise of the Silent Brands” — brands that are quiet yet impactful and profitable. A few months ago, I traveled to Kumasi, Ghana, for a project. While settling in, I needed to get some water. When I asked for popular water brands at a small neighborhood shop, they handed me an unfamiliar brand. Initially, I was hesitant and decided to look elsewhere. I visited a larger store in the municipal market, but the same unfamiliar brand was all they stocked. Surprised, I had no choice but to buy it. The following day, I went out again, taking a different route, hoping to find the brand I preferred. To my surprise, every shop along that path also sold the same water. It became evident that this was the dominant brand in the community. Despite the noise on radio and TV about other popular brands, this quiet brand reigned supreme in that area. This experience got me thinking about the power of s