Marketing School | Digital Marketing | Online Marketing

In episode #809, Eric and Neil discuss whether all links are created equal. Tune in to see if you are linking to the right sources. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Are All Links Created Equal? [00:50] Think about it from an algorithmic perspective. Would you treat every link the same? [01:05] No, because not all links are equal. [01:30] People used to think you needed the highest domain authority links out there, but that is a Moz metric, not a Google metric. Google doesn’t consider domain authority. [02:00] Instead of going for domain authority, go for the most relevant link. [02:30] Getting contextual links these days is the most effective method. [03:15] Don’t just link to one website. There will be diminishing returns. [03:33] You also want the link to b