Marketing School | Digital Marketing | Online Marketing

In episode #814, Eric and Neil discuss what you could learn from Southwest Airlines. Tune in to hear which tactics you should rip from this company. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Ugly Is the New Sexy: What You Can Learn From Southwest Airlines [00:50] Titles are key, which is why they titled this episode as such. [01:04] Neil tries to avoid Southwest, because he finds they are always delayed. [01:40] Eric’s last Southwest flight was delayed and problematic. [02:10] When Southwest first launched, they focused on serving three cities in Texas. [02:27] It took Southwest three years to get rolling and gain more customers. The first flights were sparsely populated. [02:44] The lesson here is to niche down at first. [02:54] Southwest has a hub and spoke model o