Marketing School | Digital Marketing | Online Marketing

In episode #815, Eric and Neil discuss their failed attempts at content marketing. Tune in to learn from their mistakes. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: My Failed Attempt at Content Marketing [00:40] Whenever a new game comes out, there are marketers who jump at the chance to write guides for the hottest releases. [00:57] Eric was one of those people and when Portal 2 came out, he made a website that served as a guide for the game. [01:05] He then decided he was going to write crappy articles and then get a bunch of links from black hat websites. [01:27] His traffic spiked, but then after a week, Google caught on to him and his site and traffic ceased. [01:44] Neil’s worst attempt at content marketing was creating a form called, “Traffic and Conversion”. [01