Marketing School | Digital Marketing | Online Marketing

In episode #818, we discuss steps to scaling your content marketing. Tune in to hear each step you need to take to make sure your content ranks. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Scale Your Content Marketing [00:48] Step 1: Find an editor who can manage writers and come up with good topics. Check out ProBlogger. [01:18] Step 2: Go out and hire writers. The editor may be able to help with this. [01:36] Always hire the editor first. [01:48] Step 3: Have the writers submit topic ideas. [02:15] Remember the Content Reusage Framework. [02:30] Step 4: Hire someone who helps with promoting. [02:48] Step 5: Come up with rubrics for content guidelines and promotion. [03:02] Once you have a system or guideline, there will be a consistent voice, tone, and format for your