Marketing School | Digital Marketing | Online Marketing

In episode #827, we discuss how developers drive more traffic. Tune in to hear what they can do that marketers cannot. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Developers Drive More Traffic Than Marketers [00:40] Dropbox and Facebook didn’t grow through paid ads, but through leveraging developers. [01:10] The tactics people have used in the past won’t work now. [01:20] A new tactic is to create tools. [01:32] If you give away a free tool, traffic will increase. [01:53] Tools have a cheaper cost per acquisition. [02:20] It’s called product-led growth. [02:21] Hubspot used to charge for their CRM, but they now have their own chat tool and website grader that they offer for free. [03:00] They lock people out from certain features, which is a great tactic. [03:20] Get creati