Marketing School | Digital Marketing | Online Marketing

In episode #957, we discuss how paid ads are dying. Tune in to hear why this method doesn’t give you a good ROI anymore. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Paid Advertising is Actually Dying [00:40] The revenue isn’t dying, but the costs are getting so expensive, it’s hard for businesses to get a good ROI. [01:10] So much VC money is getting wasted on ad spending. [02:05] You need to think about upsells and downsells. [02:40] Think of all the possible outlets you can use to push your upsells and downsells. [03:30] The biggest companies in China are not ad platforms, which is different here in the US. [03:50] In the US, the podcasting market is worth $314 Million, whereas in China it’s $3 Billion. [04:15] China is better at monetizing, but we’re getting there. [04:1