Marketing School | Digital Marketing | Online Marketing

In episode #962, we discuss how to target effectively on LinkedIn. Tune in to hear how you can get the right people to engage with your content. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Target Effectively on LinkedIn [00:38] On LinkedIn, you can target job titles, specialties, or seniority. [00:56] Targeting job titles is the easiest option. [01:16] Although everyone has odd titles nowadays. [01:30] The specialties option allows you to search for job function. [01:42] Seniority helps you narrow down the level of employee you are seeking. [02:10] It’s all about the content you produce. [02:24] Post content that’s related to your business. [03:02] When your post is more specific, you will get engagements from real leads. [03:30] LinkedIn groups are an option. [03:45]