Marketing School | Digital Marketing | Online Marketing

In episode #985, we discuss whether it is worth it to hire a PR firm. Tune in to hear if a PR firm would be helpful to your business. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is Hiring a PR Firm Worth It? [00:45] PR Firms will help you get more coverage. [01:15] Some charge a retainer, which is a lot of money per month. [02:45] Paying as you go is a better model. [03:10] PR firms on retainer aren’t always the most productive or proactive. [03:30] You need something that is a good story. If you don’t have a good story, even the best PR firm won’t help you. [04:00] Don’t expect a ton of conversions or sales to come from even the best of PR campaigns. [04:20] PR is good for building brand trust. [05:00] For the vast majority of people, hiring a PR firm won’t be worth it. [05:2