Marketing School | Digital Marketing | Online Marketing

In episode #986, we discuss how to price your product or service appropriately. Tune in to hear if you can charge more for your product or service. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Pricing Secrets For Your Product or Service [00:55] Pricing is a great way to increase revenue. [01:10] If your product isn’t good, increasing pricing will not help you. [01:40] ProfitWell has a lot of free content on this subject. [01:50] Win Without Pitching is a good book on this matter, as well. [02:30] Eric’s office is coaching people on growing their businesses. [02:52] As long as you are providing high value, you can charge a high price. [03:30] When thinking about pricing, consider how to demonstrate that you will offer value for the price. [04:35] Hubspot went from paid to freemiu