Marketing School | Digital Marketing | Online Marketing

In episode #991, we discuss how often you should scrub your email list. Tune in to hear how often you need to purge the rolls! We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Often Should You Scrub Your Email List [00:40] Everyone believes you need a huge email list. [00:45] If people don’t open your emails, there is no point to having them on the list. [01:05] Opens and clicks are the best way to gauge who is interested in your content, products, or services. [01:33] Eric purges his email list about once per month. [01:45] His team has a workflow that sends people through a re-engagement campaign. If they don’t open that email, they will be purged. [01:58] Mailchimp doesn’t like you scrub your rolls. [02:10] ConvertKit offers scrubbing automation. [02:30] Neil’s list gets scru