Marketing School | Digital Marketing | Online Marketing

In episode #1044, we discuss tips for better subject lines. Tune in to hear what you could be doing better. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 3 Tips For Better Subject Lines [00:35] Salesloft has people sending millions of emails out. [01:33] Research shows that subject lines with just one word out-perform the average email by 87%. [01:50] This casual subject line mimics more casual emails you might receive from friends. [03:15] “Hey, Jane” performs better than just “Jane”. [04:00] The more “human” the subject line, the better. [04:15] Emails need to be under a certain word count to be successful. [04:30] Avoid bullet points, as emails with bullet points get lower reply rates. [05:45] Eric is